How this website got more than 5 times faster load time by switching hosting provider
So, in this post, I am going to show you how THIS website went from a load time of 2.81s to 515ms by switching to a different hosting provider. No further optimization, no extra cache – just 5 times faster
Here I was, recently started up WPHostingDirectory.com, writing about different hosting providers, shared tips about how to backup your WordPress website, and preaching about how good performance will increase your SEO, making Your websites rank better in Google at the same time as the user experience increases. It is all true, however, when I started this website, I noticed that a lot of my websites were struggling with performance issues. Even though I worked hard with optimization, cache and served static content using the Cloudflare CDN – basically followed every rule of the book.. but never did I see the decreased load time/page speed I were looking for.
This was very frustrating, and I had numerous conversations with my hosting provider, even switched up to their biggest hosting subscription, only to get the final answer that they didn’t have anything to do with it, not a problem on their side. Since I was pretty sure that the problem was due to performance problems at my hosting provider, I decided to give another player a chance – a hosting provider I never tried before, but had been reading a lot good about. Since I am based in Europe, Sweden, my goal was to find a host that in combination with Cloudflare could deliver my websites with good load time both in Europe and the rest of the world. However, since most of my websites are focusing on European audiences, the servers have to be within Europe. Inleed is the hosting provider I decided to try.
Note that I wasn’t sure about anything when I decided to try another hosting provider for my WordPress websites, and to be able to make a good decision based on actual measurements, I set up a few rules;
Basically, the goal was to make a fair performance test, giving both hosting providers an equal chance to perform.
What I found was pretty interesting. By pointing the CDN setting
towards the cloned website at Inleed, without optimizing anything… gave me more
than 5 times faster load time. I was truly amazed!
As you can see, the page speed went from 2.81 seconds down
to 515 milliseconds JUST by switching to a better hosting provider. Note that
the pricing per month is almost the same, about $2 more per month with my new
Note that I’m not here to write shit about my previous hosting provider, and since I have been a happy customer there for more than eight years, I’m not going to tell you who hosted it. I still respect their work and will probably keep one or two websites where the targeted audience is Sweden only 😊
I’ve been talking a lot about how good hosting is one of many parameters to actually make more money on your websites, so why don’t we let WordPress describe why this time:
Just like flowers need the right environment to grow, WordPress works best when it’s in a rich hosting environment – WordPress.org
Being recommended by WordPress.org really takes something extra. Doesn’t it? So what possibly makes Siteground such a good WordPress host? We’ll let you decide after reading through some of the key topics regarding SiteGround and WordPress hosting. Enjoy.
Managed WordPress Hosting
What I find interesting is how Siteground really zoomed out to take a look and cover the whole hosting experience, from start to finish.
To make it easy for users when switching to SiteGround from their previous host, they have launched their very own WordPress Migrator plugin.
To deliver “Ultra-fast Sites”, they host your website on SSD-harddrives and PHP 7 with OpCache.
To boost your website’s performance even further, they offer static caching and a free CDN service.
To deliver your website with HTTPS to your visitors, they use free SSL/HTTPS using certificates from Let’s Encrypt.
To not miss out on potential customers and users, they offer “Handcrafted Solutions for 99.99% Uptime“.
When you need help, they will assist you with phone support, live chat support or using their ticket system.
Finally, for your comfort, they provide youwith daily backups and managed security & updates.
You contact the SiteGround support using this telephone number: +1 866-605-2484.
SiteGround offers both free and paid SSL certificates. The Free SSL certificate is provided from Let’s Encrypt. The paid SSL from SiteGround can be ordered as extras where users can choose from WildCard SLL (75 EUR/y) for your domain and all subdomains, or Extended Validation (EV) SSL (390 EUR/y) suitable for advanced validation and websites that need the highest level of encryption.
SiteGround offers three pricing plans for different WordPress hosting needs, StartUp, GrowBig and GoGeek.
The StartUp plan includes hosting of one site and the essential WordPress Features:
Free WP Install
Free WP Migrator
Free SSL and HTTPS
Free Cloudflare CDN
Free Daily Backup
WP CLI and SSH
24/7 WP Support
30 Days Money Back
Unlimited MySQL DB
This is a great start for any WordPress website. If you only need hosting for one website, I would consider adding other WordPress plugins for some of the features included in the GrowBig plan. For example, the alternative for WordPress SuperCacher included in the GrowBig plan could be WP Fastest Cache (My personal favorite that I use for most of my websites).
The GrowBig plan includes the essential WordPress features listed above, and the Premium WordPress Features:
Free WP Transfer by our Experts
Advanced On-demand Backup
1-click WordPress Staging
In my opinion, the best with this package compared with the StartUp is the WordPress SuperCacher and the Free WP Transfer that the SiteGround support (experts) helps you with. On-demand Backup is also good, however, for most users, the Free Daily Backup included in the StartUp plan is probably good enough. Same applies to the 1-click WordPress Staging. This is truly great for a bit more advanced WordPress users, but probably not what most users actually need.
And the GoGeek includes the essential WordPress Features (listed above), the Premium WordPress Features (listed above) and “Geeky WordPress Features“:
Selecting a host with a good number of users might be important. The economy of the hosting provider might actually affect you and your websites if there would be problems. SiteGround is trusted by a good number of users, and are hosting 2,000,000 domains. Actually, one of the more well-known WordPress blogs, WPBeginner.com trusts SiteGround as the host for their website.
Going green and making efforts for saving the climate is something that everyone should think about. Plenty of big hosting companies are trying to host more sustainable (hosting includes a lot of electricity etc), and in an article named “Green Web Hosting” from Web Hosting Professor, SiteGround is at 9th place with the motivation as follow:
SiteGround not only embraces modern technology to become more efficient but it also approaches sustainability from a uniquely personal angle, planting trees and cleaning the area surrounding its facilities. – Web Hosting Professor
The Social Media opinion
So, what do people on social media say? By searching for “Hosting poll” in the group, Advanced WordPress, I found two polls suggesting that SiteGround was the favorite by the majority of the voters. I know that these polls are a bit outdated, please comment if you have seen any newer 🙂